About Us

We design Transaction Architecture — engineering baskets, triggers, and the final 60 seconds that turn “just looking” into “just bought.”

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Retail Revenue Consultancy

Stop leaking revenue from the shop floor.

We run a full BILL™ diagnostic on your store and tell you exactly where your revenue is going — and what to do about it. One audit. All the clarity you need.

Proprietary Diagnostic System

The BILL™ Framework

30 %
Of monthly revenue leaks
silently from most retail stores
14
Days from first call to full
audit report in your hands
6 +
Years of brand-side
commercial retail expertise
1
Core service. One focused
diagnostic. Zero guesswork.
The Problem

Your revenue is leaking. Right now.

  • Poor shelf & zone placement
    Best-sellers buried. Impulse zones empty. Footfall not converting to baskets.
  • Weak basket conversion
    Customers leaving with one item when your margin lives in the add-on.
  • Staff informing, not selling
    Floor teams giving product info instead of upselling and closing.
  • Online-offline disconnect
    Promotions cannibalising each other instead of compounding.
Our One Core Service

One audit. All the clarity.

The BILL™ Audit

Revenue Leak Diagnostic

Everything starts here. We run a full BILL™ diagnostic on your store and tell you exactly what to fix and in what order.

What's included

  • 2-day in-store mystery shop + floor walk
  • Full BILL™ scan across all 4 pillars
  • Top 10 prioritised revenue leak findings
  • Written action plan with next-step recommendations
  • 1 × 60-minute strategy debrief call with Pooja


Get Free Quote

After the BILL™ Audit, you'll know:

  • Which zones are costing you money
    Exactly which shelves, zones, and adjacencies are underperforming and why — with a clear fix for each one.
  • Where staff are losing sales every shift
    The specific moments and interactions where revenue walks out the door with the customer.
  • Why basket size isn't growing
    The structural and behavioural reasons your average basket is flat — and the fastest levers to change it.
  • Your single biggest revenue lever
    One priority action to focus on in the first 30 days that will show the most measurable impact.
The BILL™ Framework

A repeatable system for finding the leak and fixing it.

Basket Triggers

Mapping the exact zones, adjacencies, and moments that drive add-on purchases. We find where your store layout is working against your basket size.

→ Zone-by-zone basket trigger map

Intent Signals

Reading shopper dwell patterns and staff-customer interaction quality to find the high-intent moments your team is missing every single shift.

→ Staff conversion opportunity report

Last-Moment Leverage

Optimising checkout zones and last-aisle placements — where 40% of unplanned purchase decisions actually happen but most stores leave empty.

→ Checkout & queue zone action plan

Leakage Points

A comprehensive audit to uncover hidden revenue leaks — from dead stock and pricing inconsistencies to missed upsell opportunities and channel conflicts.

→ Revenue leak priority fix list

How It Works

From first call to first result in 30 days.

Day One

Discovery Call
Free 45-min call. We diagnose your biggest revenue leak live on the call. No commitment required.

Day 3–7

Store Audit
Mystery shop + announced floor walk using the full BILL™ framework across your key locations.

Day 10–14

Action Report
A prioritized, action-ready fix list with clear revenue impact for each action — specific, not generic.

Day 14-30

Results
Debrief call + implementation support. You see measurable basket growth within your first month.

Pooja Raval

Founder, Upsellly · Commercial Retail Strategist

I've spent 6+ years sitting in the commercial seat — managing Carrefour, Lulu, Amazon, and Noon for PureBorn across the UAE, and building brands at Reckitt, Kellogg's, and Lacoste across India, the UK, and the GCC.

I've walked into hundreds of stores and spotted the same revenue leaks in every single one. Upsellly exists because the fix is always possible — it just needs someone to name it clearly.


PureBorn · UAE Reckitt Kellogg's Lacoste MSc Marketing · Buckingham Dubai-based
Why Upselll

Not a generalist agency. A retail specialist.

  • Worked both sides of the table
    We've sat in the brand chair AND the retailer chair. We know what JBP conversations look like from both ends.
  • System, not guesswork
    The BILL™ Framework gives every engagement a repeatable, proven diagnostic structure — not vibes-based recommendations.
  • Built for India retail realities
    Metro to tier-3, GT to modern trade — strategies grounded in how Indian retail actually works on the ground.
Book a Discovery Call

Ready to stop the leak?

Book a free 45-minute Discovery Call. We'll identify your single biggest revenue leak live on the call — no commitment, no fl uff, just clarity.